WVU and New Media

West Virginia University is one of the first universities in the country whose Career Service Office has made their own Facebook page. An article titled "WVU 'Likes' New Media for Reaching Students in the Digital World" says:

"If we can make information accessible to them where they already are, which is logged into their Facebook page,” Sarah Rotruck Glenn with WVU Career Services said, “I think it's going to make a tremendous difference in the amount of students that we're able to reach.”

"Fans" of the Career Services page can now see job openings, career tips, and events pop up in their Facebook news feed, which students likely check more than the career services website.

The career service at WVU is not the only facility that's really embracing new media. Their library is also "going digital" by allowing their students to take pictures of bar codes to reserve books, checking an online seating chart to see if there are available computers in the library, and even allowing students to reserve a study room through their website. 

A girl at WVU scanning a barcode to locate a book in the library.

Why is WVU going to such great lengths to use new media in their daily activities?

"It could keep studying and job-hunting as much in student's minds as their Farmville crop, or at least somewhere in the same thought process."

What other universities will be next?

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